Specialized Bicycle opened first store in Philippines
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Bicycle brand Specialized has opened the first of three stores planned for the Philippines. The first Specialized Manila store is trading now at SM by the Bay at the Mall of Asia in Pasay City. More are planned for Quezon City and Pasig by the end of this year. More will follow in other cities from next year.
Billed as “a bicycle brand made for riders by riders”, the 44-year-old company describes the stores as “a cyclist’s haven”.
“We want to serve the riders where they are, and at the same time make it convenient for them to get that one-stop bike shop experience,” said Ritchie Santayana, customer development director of Gruppo Innovare Corp, the local distributor of the brand.
Specialized makes bicycles for triathletes and sports people as well as enthusiasts of cycling as a means of maintaining fitness
The Specialized Manila stores will stock technically advanced models including the trail bike Stumpjumper, e-mountain bikes Turbo Levo and Kenevo, the fast road bike the Venge; and the lightweight Tarmac racing bike.
Questions & Answers
Q.Which company is responsible for distributing Specialized products in the Philippines?
Which company is responsible for distributing Specialized products in the Philippines?
Gruppo Innovare Corp is the local distributor for the Specialized brand. Their customer development director, Ritchie Santayana, provided a quote for the article.
Q.What types of bicycles will be available at the Specialized Manila stores?
What types of bicycles will be available at the Specialized Manila stores?
The stores will stock technically advanced models. These include the Stumpjumper trail bike, Turbo Levo and Kenevo e-mountain bikes, the Venge fast road bike, and the Tarmac racing bike.
Q.How many Specialized stores are planned for the Philippines by the end of this year?
How many Specialized stores are planned for the Philippines by the end of this year?
Specialized plans to open three stores in the Philippines by the end of this year. The first is already open in Pasay City, with two more planned for Quezon City and Pasig.
Q.What is the primary target audience for Specialized bicycles mentioned in the article?
What is the primary target audience for Specialized bicycles mentioned in the article?
Specialized makes bicycles for a diverse group, including triathletes and sports people. They also cater to enthusiasts who use cycling for fitness, as well as general riders.
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