SPC Group has launched its first Paris Baguette store in the UK, as part of its expansion strategy in the European market.
The first Paris Baguette UK store is located on the first floor of the River Thames’s Battersea Power Station in London and has a retail space of 276sqm. SPC plans to open 20 bakery franchises there by 2025, with Europe as one of its key markets.
The company intends to open its second UK store in Kensington High Street, London, next month.
Paris Baguette UK offers the brand’s products such as tarts, eclairs, chiffon cream cakes, sandwiches and salads. SPC reports it will introduce some other types of bakery products to meet the local tastes.
SPC added three new Paris Baguette stores in Paris earlier this month, taking its store count in the city to five since the first opened in 2014.
Paris Baguette currently has more than 4000 locations worldwide, with locations in China, Vietnam, Korea, Singapore, and the US. The bakery brand was founded in 1988 and has gained popularity in Asia as a result of the K-movie wave.
According to Statista, bread is a staple food consumed significantly by a large proportion of the UK population. The bread market in the UK generated a revue of approximately US$6.9 billion in 2020, with the figure expected to rise to approximately $7.4 billion dollars by 2026.