Spar International Expands to Mongolia

SPAR, the world’s largest food retail voluntary chain, has announced a new partnership with conglomerate Max Group LLC, to open its first stores in Mongolia. The partnership, which will see up to 60 SPAR-branded multi-format stores in Mongolia by 2020, was made at an official signing ceremony which took place during the visit of the Dutch Prime Minister, Mark Rutte, to Mongolian capital Ulaanbaatar. 

Max Group is one of Mongolia’s leading retailers operating the existing chain of Max Food Supermarkets.  The new partnership will see these stores transfer to the SPAR brand, and the opening of new SPAR supermarkets from 2017 onwards. The Netherlands-based SPAR International reported global retail sales in 2015 of €33 billion from over 12,100 stores across four continents. Mongolia brings to 43 the number of countries where SPAR has operations globally.

Prime Minister Rutte was visiting Mongolia to attend the 11th Asia-Europe Meeting (ASEM) Summit and to promote trade with the Netherlands in the region. Speaking at the signing of the contracts between SPAR and Max Group, the Prime Minister Rutte, said, “It is greatly encouraging to see a company like SPAR, which started as a partnership of Dutch retailers and wholesalers more than 80 years ago, helping bring retail best practice to the Mongolian marketplace.”

SPAR International Managing Director, Tobias Wasmuht said “SPAR is delighted to be launching in Mongolia in partnership with the Max Group.  We see Mongolia as a dynamic and rapidly developing consumer market with a growing demand for modern world class food retail. We are highly confident that we can build on our strong presence in the region by leveraging our scale with the SPAR operations in neighbouring Irkutsk, Russia and Inner Mongolia, China. This collaboration combined with our modern retail formats, supply chain and international sourcing as well as investing in the training and development in people locally will act as a significant support structure for the growth and development of SPAR in Mongolia. I would like to take the opportunity to thank the Ministry of Foreign Affairs of the Netherlands who were instrumental in facilitating the partnership between SPAR and the Max Group.” 

 Max Group LLC is a family business established in the 1990s which has a wide variety of operations and business interests including supermarkets, fast food restaurants, department stores, real estate, precious metal mining and is the country’s largest dairy producer and milk bottler. Max Group LLC already employs over 2,500 people in Mongolia. Max Group President, Ganbaatar Dagvadorj said “Bringing the words leading retail chain, SPAR, to Mongolia is not just beneficial to Max Group it is a big opportunity for Mongolia as well and I am very excited about this partnership. Max is dedicated to bringing the SPAR’s commitment to excellence in fresh, passion for quality, outstanding service and exceptional value to consumers in Mongolia.”