Spar Indonesia plans 55 stores by 2018
In this article (5)
Spar Indonesia launched in March with just three stores – but the local partner expects to end 2015 with 15 operating.
Another 40 stores will join the network by 2018 according to the Dutch retailer’s master franchisee PT Ramayana Lestari Sentosa.
The partnership agreement between Ramayana and Spar was signed in September 2014 and the two companies wasted little time bringing the brand to the Southeast Asian nation.
Besides rolling out the Spar supermarkets, RLS plans to open several new department stores under the Ramayana brand in Jakarta and East Java next year. It has budgeted US$29.41 million for store openings.
RLS will also open Spars in Makassar town in South Sulawesi, Padang in West Sumatera, Balikpapan and Samarinda in East Kalimantan.
Part of the rollout involves rebranding and reconfiguring existing Robinson department stores into Spars.
Spar Asia has already established a network of more than 250 large format stores in China and is in the early stages of a new foray into India.
Questions & Answers
Q.How many Spar stores does the local partner plan to have operating by the end of 2015?
How many Spar stores does the local partner plan to have operating by the end of 2015?
Spar Indonesia's local partner expects to have 15 operating stores by the end of 2015, building on the three stores launched in March. This indicates a significant expansion planned within its first year.
Q.What is the total budget allocated for store openings by PT Ramayana Lestari Sentosa?
What is the total budget allocated for store openings by PT Ramayana Lestari Sentosa?
PT Ramayana Lestari Sentosa has budgeted US$29.41 million for store openings. This investment will cover both new Spar supermarkets and several new department stores under their own Ramayana brand.
Q.Which specific cities are targeted for new Spar store openings in Indonesia?
Which specific cities are targeted for new Spar store openings in Indonesia?
New Spar stores are planned for Makassar in South Sulawesi, Padang in West Sumatera, and Balikpapan and Samarinda in East Kalimantan. This expands their presence beyond the initial Jakarta and East Java focus.
Q.How long did it take for the Spar brand to launch in Indonesia after the partnership agreement was signed?
How long did it take for the Spar brand to launch in Indonesia after the partnership agreement was signed?
The partnership agreement between Ramayana and Spar was signed in September 2014, and Spar Indonesia launched in March. This indicates it took approximately six months to bring the brand to the market.
Reader pulse
Spar's rapid expansion plans:
20,544 votes so far