Spanish fashion brand El Ganso heads to Middle East

Spanish fashion brand El Ganso is to expand into the Middle East, opening its first store in Kuwait.

The store – to be located in The Avenues shopping centre, will be operated in partnership with retail franchise business MH Alshaya.

El Ganso was founded in 2004 in Madrid and specialises in “fun, elegant clothing for individuals with class, in search of a unique style”.

The brand says its style is a cosmopolitan look, with colours and ranges from preppy American looks to the more alternative Berlin style, “and not forgetting a touch of English elegance”. Every collection is designed and manufactured 100 per cent in Europe from local raw materials, using new fabrics and yarns from quality Italian houses such as Subalpino.

Co-founder and CEO Alvaro Cebrian said the company is excited to be introducing El Ganso into Kuwait and the wider region.

“The brand’s design ethos is rooted in on our experiences of global culture and we are sure its hallmarks of confident colour, quality and innovative detail will appeal to fashion-forward consumers in this region. We look forward to welcoming customers to our store.”

Kuwait will join 190 stores in 11 countries, including cities like London, Paris, Milan, Madrid, Amsterdam, Berlin and Lisbon.

“The new El Ganso store will stock collections for both men and women, boasting styles and designs that reflect the individuality of nonconformists, who are in search of unique attire with a clear focus on design, quality, innovation and attention to detail,” said Cebrian.