Spanish Brand Desigual expanding presence in India through marketplace partnership
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Desigual had entered the Indian market last year through a partnership with retail group Tablez by opening its first concept store in Delhi.
With this partnership, Desigual is looking to widen its presence across India with Tata Cliq’s reach and expects strong sales during the current year.
Speaking on the collaboration, Adeeb Ahamed managing director at Tablez Group in a statement said, “The collaboration envisions bringing together Tata CLiQ Luxury’s extensive reach with Desigual’s high fashion offering, to deliver a seamless shopping experience for the fashion-conscious Indian consumer.”
Gitanjali Saxena business head at Tata Cliq Luxury added, “With this addition, we are able to provide the savvy, global Indian with a truly international shopping experience – one that is focused on quality, authenticity, and thoughtfulness.”
Desigual is an international fashion brand that was established in Barcelona in 1984. The company is currently present in nearly 90 countries through 10 sales channels, over 500 branded stores, and six product categories.
Questions & Answers
Q.Which company is Desigual partnering with to expand its reach in India?
Which company is Desigual partnering with to expand its reach in India?
Desigual is partnering with Tata Cliq to widen its presence across India. This collaboration aims to use Tata Cliq's extensive reach to deliver a smooth shopping experience for consumers.
Q.When did Desigual first enter the Indian market?
When did Desigual first enter the Indian market?
Desigual first entered the Indian market last year. They did this through a partnership with retail group Tablez, opening their first concept store in Delhi.
Q.What is the expected outcome of this new partnership for Desigual?
What is the expected outcome of this new partnership for Desigual?
Desigual expects strong sales during the current year as a result of this new partnership. The collaboration aims to bring Desigual's high fashion offering to a wider Indian audience.
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