South Korean TV brands dominate Vietnam market
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South Korean TV manufacturers Samsung and LG account for more than 50% of Vietnam’s market share, ranking first and third place respectively.
Samsung leads with a 35-40.5% market share each month between October last year and this year, according to Thanh Nien newspaper quoted a report by German market research company GfK.
Japan’s Sony followed at 15-19.8%, and South Korea’s LG came in the third place at 14.1-16.1%.
Chinese brand TCL came in fourth place, followed by Thailand’s Casper, China’s Mi and CooCaa.
Market analysts have said that Samsung and LG in recent years have gradually been gaining the trust of Vietnamese users who traditionally favor Sony.
Other Japanese brands, such as Panasonic, Toshiba and Sharp, have been struggling to compete in the TV segment in Vietnam and have stopped assembling their TVs in the country.
Questions & Answers
Q.Which South Korean TV brands lead the market in Vietnam?
Which South Korean TV brands lead the market in Vietnam?
Samsung and LG are the leading South Korean TV brands in Vietnam. Samsung ranks first, and LG holds third place in terms of market share.
Q.Which traditional market leader have South Korean brands been displacing?
Which traditional market leader have South Korean brands been displacing?
Samsung and LG have been gradually gaining the trust of Vietnamese users. These users traditionally favoured Japanese brand Sony, which now holds 15-19.8% market share.
Q.What is the status of other Japanese TV brands in the Vietnamese market?
What is the status of other Japanese TV brands in the Vietnamese market?
Japanese brands like Panasonic, Toshiba, and Sharp have struggled to compete in Vietnam. They have consequently stopped assembling their televisions in the country.
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