South Korean hypermarket Emart to launch in Laos
In this article (4)
Emart, the South Korean hypermarket retailer, will expand into Laos this year through a master franchise deal with U-Dee, an investment entity owned by LVMC Holdings.
The move follows the company’s announcement earlier this month that it would expand into Cambodia in June.
The agreement includes opening one Emart discount retail outlet and three hard-discount outlets under the brand name No Brand – Emart’s house label – in Laos later this year.
Emart operates three Emart stores in Vietnam, four in Mongolia, and 17 No Brand stores in the Philippines.
The firm intends to open 20 E-Mart locations and 70 No Brand stores in Southeast Asia during the next 10 years.
LVMC Holdings, originally known as Kolao Group, was founded in 1997 by South Korean businessman Oh Se-young. The group debuted its footprint in the retail market with a local hypermarket chain dubbed Kok Mega Mart in Laos last year.
Questions & Answers
Q.Who is facilitating Emart's expansion into Laos?
Who is facilitating Emart's expansion into Laos?
Emart is expanding into Laos through a master franchise deal with U-Dee, an investment entity. U-Dee is owned by LVMC Holdings, which was founded by South Korean businessman Oh Se-young and entered the retail market last year.
Q.What types of stores will Emart open in Laos, and when?
What types of stores will Emart open in Laos, and when?
Emart plans to open one Emart discount retail outlet and three hard-discount outlets under its No Brand label in Laos. These stores are scheduled to open later this year, as part of its regional expansion.
Q.Where else has Emart expanded in Southeast Asia and what are its future regional goals?
Where else has Emart expanded in Southeast Asia and what are its future regional goals?
Emart already operates stores in Vietnam and the Philippines, and recently announced expansion into Cambodia. The company aims to open 20 Emart locations and 70 No Brand stores across Southeast Asia within the next 10 years.
Reader pulse
Is Emart's Laos entry a smart move?
20,117 votes so far