South Korean burger chain Mom’s Touch enters Japan
Korean burger and chicken fast food chain Mom’s Touch is set to open its first directly managed Japanese store in Shibuya, Tokyo.
Scheduled to open on April 16, the new 418 sqm Shibuya store will sit in a location that used to be occupied by McDonald’s and have a seating capacity of 200 people. According to local media, the new store will be adjacent to Shibuya Scramble Square where the daily floating population reaches about 3 million people.
“We believe this is an important first step for Mom’s Touch to make the leap to become a global brand and make full-fledged overseas expansion,” the company said in a statement.
As part of the expansion plan, Mom’s Touch has participated in the Tokyo Franchise Show as it seeks to further expand internationally and promote its Korean burger in the country, which has a burger market estimated at US$5.3 billion.
The company launched a pop-up store in Shibuya last October, luring about 33,000 visitors. As of February, Mom’s Touch operates 1420 stores in its home market.
The Japan expansion follows the chain’s launch into Mongolia last year.