Sour Sally Soars: Celebrating 18 Years and 165 Stores Amidst Rival Llaollaos Indonesian Exit

Sour Sally, the pioneering premium frozen yoghurt brand out of Indonesia, is set to participate in FLAsia 2026, a top-tier franchise and licensing exhibition in Asia. The event is scheduled to take place from August 13-15 at the Marina Bay Sands Expo and Convention Centre in Singapore.

The Sour Sally team will be participating in the expo and showcasing the unique selling points of their award-winning frozen yoghurt concept. This also includes their rapidly growing sister brand, Juicy Sally, as well as their integrated franchise ecosystem designed for sustainable growth. Sour Sally is on the lookout for franchise investors, retail operators, and strategic business partners throughout Singapore and across the broader Asia Pacific region.

Even after the departure of Llaollao from the Indonesian market, Sour Sally remains resilient, demonstrating the strength of a homegrown brand. The brand’s success is founded on long-term innovation, operational excellence, and consumer trust.

Since its inception in 2008, Sour Sally has revolutionized Indonesia’s premium frozen yoghurt category, turning it into a trendy, health-conscious lifestyle choice. Over the past 18 years, the company has constantly evolved, making strides in product innovation, creating healthier menu choices, delivering exceptional customer experiences, and executing its business strategies with discipline.

Sour Sally Today

Today, Sour Sally is recognized as one of Southeast Asia’s leading frozen yoghurt companies, having sold more than 100 million cups, and annually serving over 15 million customers. The company has over 1000 employees, 165+ stores around the globe, and a proven track record of continuous growth and international brand recognition. In addition to these accomplishments, Sour Sally has officially received Halal Certification, further bolstering consumer confidence.

One of Sour Sally’s standout innovations is Black Sakura, the world’s first black frozen yoghurt. This unique offering is made with naturally activated charcoal, providing not just a distinctive look, but also functional wellness benefits.

Sour Sally Group also oversees Juicy Sally, the company’s premium juice bar concept. This concept incorporates real fruits with its signature Yoggurt Macchiato and J-U-X intellectual property character, offering a refreshing functional beverage experience aimed at health-conscious consumers.

Expansion Beyond Home Turf

Sour Sally has successfully expanded into the UAE, opening 15 outlets under a master franchise agreement, and demonstrating the brand’s ability to compete beyond its domestic market while maintaining consistent quality and customer experience. Recently, Sour Sally secured another major Master Franchise agreement in the Philippines, contributing to its global expansion.

The company’s next strategic expansion chapter is Singapore. Through participation in FLAsia 2026, Sour Sally aims to identify Master Franchise partners who share the ambition of building one of Southeast Asia’s most successful food and beverage brands across the region.

Sour Sally envisions partners who believe that globally competitive consumer brands can emerge from Southeast Asia. This vision is encapsulated in the company’s philosophy: ‘Asia’s best frozen yoghurt brand’.

Singapore proves to be the perfect environment for Sour Sally’s growth, being one of Asia’s leading business and franchise hubs with a sophisticated retail landscape, strong investment ecosystem, and an international business community.