Sony to launch training headset for runners

Feb 25, 2015Updated Feb 20, 20151 min read

Sony Corp. said on Thursday it plans to launch a training headset for runners called Smart B-Trainer that uses music to help runners adjust their pace.

The 43-gram device monitors heart rate, calorie consumption and running pace, and even selects songs for adjusting the pace, from a databank that can store up to 3,900 songs.

The device is expected to sell for around JPY30,000 (USD250) when it hits store shelves on 7 March.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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