Sony Indonesia Appoints New President Director
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In a press release on Saturday (5/13), Sony Indonesia stated that Kazuteru Makiyama has been a part of Sony since 1998. He started his overseas sales and marketing career in 2007 in Dubai, and then took on new challenges in Saudi Arabia as head of Sony Saudi representative office in 2011.
In 2014, Kazuteru was appointed Managing Director of Sony Eurasia (Turkey). During his tenure, he had to work in a very challenging and volatile Turkish business environment.
“Indonesia is my fourth foreign assignment and the fourth Muslim-dominant country. In all my previous assignments, I always gave high priority to understanding the local culture at the beginning of the assignment, “said Kazuteru Makiyama, President Director of Sony Indonesia.
He said, this year, Sony has a WOW surprise for all, including the latest Alpha cameras, new OLED televisions., Headphones with Noise Cancelling, PlayStation VR, and more.
“Without understanding and adapting to the uniqueness of a culture, we will not be able to target consumers precisely in the right place and time,” he said.
Questions & Answers
Q.When did Kazuteru Makiyama officially begin his new role as President Director for Sony Indonesia?
When did Kazuteru Makiyama officially begin his new role as President Director for Sony Indonesia?
Kazuteru Makiyama started his tenure as President Director for Sony Indonesia on April 1, 2017. He replaced Kikuo Okura in this position, as announced in a press release on Saturday (5/13).
Q.What prior overseas experience did Kazuteru Makiyama have before his appointment in Indonesia?
What prior overseas experience did Kazuteru Makiyama have before his appointment in Indonesia?
He began his overseas sales and marketing career in Dubai in 2007. Later, he headed the Sony Saudi representative office from 2011, and was Managing Director of Sony Eurasia (Turkey) in 2014.
Q.What product categories does Sony plan to introduce to the Indonesian market this year?
What product categories does Sony plan to introduce to the Indonesian market this year?
Sony plans to introduce a 'WOW surprise' this year, which includes the latest Alpha cameras and new OLED televisions. Also, they will be releasing Headphones with Noise Cancelling and PlayStation VR.
Q.What was Kazuteru Makiyama's approach to understanding local cultures in his previous international assignments?
What was Kazuteru Makiyama's approach to understanding local cultures in his previous international assignments?
He consistently prioritised understanding the local culture at the start of each assignment. He believes this is crucial for effectively targeting consumers, as Indonesia is his fourth international role in a Muslim-dominant country.
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