SoftBank Sets 4.75% Coupon for 1 Trillion Yen Retail Bond

SoftBank Group set a 4.75 per cent coupon rate on its 1 trillion yen ($6.4 billion) retail bond issue in Tokyo. It is the company’s highest coupon on straight bonds in 17 years.

The 1 trillion yen offering ties an earlier debt sale by NTT Finance as the largest bond issue ever pitched directly to individual Japanese investors by a domestic company. SoftBank Chairman and Chief Executive Masayoshi Son is tapping local household savings. The group is reloading its balance sheet for technology and artificial intelligence investments.

Yields Hit Seventeen-Year High

Retail buyers have crowded into corporate bond issues from issuers like SoftBank and e-commerce group Rakuten after decades of near-zero deposit rates. They want income. At 4.75 per cent, SoftBank is paying a premium over standard domestic debt instruments to lock in retail capital directly.

Shifting benchmark rates in Tokyo have increased corporate borrowing costs across the market. SoftBank continues to lean on domestic household savers. Local depositors remain drawn to the company’s brand recognition and fixed coupon rates compared to standard bank accounts.

Fueling Tech and AI Capital Needs

Individual investors across Japan have historically served as a reliable funding source for SoftBank during previous growth phases. Domestic retail debt issues shielded the group from tighter conditions in global syndicated loan and dollar bond markets during volatile tech cycles.

These funds give Son expanded liquidity to pursue large-scale commitments across computing infrastructure and global tech platforms. Market attention now turns to the final subscription figures and allocation breakdown across domestic brokerage networks when the retail book closes.