Sneakersnstuff reveals expansion plan in Asia
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Swedish boutique athletic footwear retailer Sneakersnstuff has announced plans for an Asian expansion.
According to co-founder Erik Fagerlind, the brand is targeting a presence in Seoul and Tokyo next year, after opening in Los Angeles late this year. The move is designed to smooth out options for further expansion in the region.
“It’s easier for us to open another store in Europe than another store in the US because we already have that machinery in place,” said Fagerlind. “So our focus is to build the machinery in Asia so we can open up stores.”
Sneakersnstuff has stores in Stockholm, London, Paris, Berlin and New York City.
Questions & Answers
Q.Which specific cities in Asia will Sneakersnstuff be targeting for expansion next year?
Which specific cities in Asia will Sneakersnstuff be targeting for expansion next year?
The brand has announced plans to establish a presence in both Seoul and Tokyo. This follows their upcoming store opening in Los Angeles later this year, paving the way for Asian operations.
Q.Why is Sneakersnstuff focusing on building a presence in Asia now?
Why is Sneakersnstuff focusing on building a presence in Asia now?
The co-founder, Erik Fagerlind, stated that the goal is to create the necessary infrastructure in Asia. This 'machinery' will make it easier to open more stores across the region in the future, similar to their European operations.
Q.What is the primary reason it's easier for Sneakersnstuff to open stores in Europe compared to the US?
What is the primary reason it's easier for Sneakersnstuff to open stores in Europe compared to the US?
Co-founder Erik Fagerlind explained that the brand already has the operational 'machinery' established in Europe. This existing infrastructure makes European expansion simpler than setting up new systems in the US or other regions.
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