Smoothie King eyes Asia
In this article (4)
Fresh from sealing a deal to enter the UAE, US chain Smoothie King is now seeking partners to enter seven Asian markets, along with Australia.
With more than 700 locations worldwide and plans to top 1000 locations globally by the end of 2017, Smoothie King has signed up Al Ghurair Retail to open across the emirates, starting with multiple locations in Dubai.
Smoothie King is currently located in Korea, Grand Cayman and Singapore, and according to Dan Hannah, VP of international business development, the company is now eyeing development in Japan, China, India, Indonesia, the Philippines, Taiwan, Australia and Brazil.
Smoothie King is providing guests around the world with nutritional solutions that live up to the brand’s founding vision to create “Smoothies With a Purpose.”
Smoothie King differentiates itself in the crowded juice and smoothie category as an “originator and innovator”, evolving to meet customer’s health needs since 1973. The mission since the company’s inception carries through to today: to inspire people to live a healthy and active lifestyle.
New Orleans-based Smoothie King offers a wide variety of smoothies made with the highest quality ingredients, created to meet all nutritional goals including weight loss, weight gain and increased energy.
“By working with dedicated and passionate partners like AG Retail, we are able to continue to build our brand and expand our presence worldwide, while preserving brand integrity,” said Smoothie King CEO Wan Kim.
Questions & Answers
Q.Which specific Asian markets is Smoothie King planning to enter?
Which specific Asian markets is Smoothie King planning to enter?
Smoothie King is looking for partners to develop in Japan, China, India, Indonesia, the Philippines, Taiwan, and Australia. They are also eyeing development in Brazil.
Q.How many locations does Smoothie King currently operate worldwide, and what are its expansion goals?
How many locations does Smoothie King currently operate worldwide, and what are its expansion goals?
Smoothie King currently has more than 700 locations globally. The company aims to surpass 1000 locations worldwide by the end of 2017.
Q.Which company has partnered with Smoothie King to expand into the UAE?
Which company has partnered with Smoothie King to expand into the UAE?
Smoothie King has partnered with Al Ghurair Retail to open locations across the UAE, with the initial focus on opening multiple stores in Dubai.
Reader pulse
Is Smoothie King's Asia expansion timely?
19,055 votes so far