SMCP launches Sandro on Farfetch
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Fashion group SMCP is to launch its Sandro brand on Farfetch.
The Chinese-controlled, French-based affordable luxury retailer says the 13 million-plus clients per month around the world that Farfetch attracts will be an ideal partner to enable Sandro to address a wider, premium customer base.
“We are delighted with this new partnership with one of the major digital players of the luxury sector,” said Sandro CEO Isabelle Allouch. “We are convinced that having our products on Farfetch will contribute to Sandro’s digital expansion across the globe, positioning it as a high-end luxury brand and enhancing its worldwide visibility and awareness.”
She said the partnership marks a key milestone in the global roll-out of SMCP’s digital strategy, bringing together online and offline shopping.
“It perfectly complements the group’s growing digital presence alongside the successful global deployment of our own websites, and further diversifies its digital sales channels, enabling the group to reach more than 190 countries across the world.”
The partnership comes just three months after the announcement of a landmark partnership with JD.
Questions & Answers
Q.What is the primary goal SMCP hopes to achieve by partnering Sandro with Farfetch?
What is the primary goal SMCP hopes to achieve by partnering Sandro with Farfetch?
SMCP aims to broaden Sandro's reach to a wider, premium customer base and enhance its global digital expansion. The partnership is expected to position Sandro as a high-end luxury brand with increased worldwide visibility and awareness.
Q.How does this Farfetch partnership fit into SMCP's overall digital strategy?
How does this Farfetch partnership fit into SMCP's overall digital strategy?
This partnership is a key milestone in SMCP's global digital strategy, bringing together online and offline shopping. It complements the group's growing digital presence and successful deployment of its own websites, diversifying sales channels.
Q.What kind of customer reach does Farfetch offer Sandro through this collaboration?
What kind of customer reach does Farfetch offer Sandro through this collaboration?
Farfetch attracts over 13 million clients per month globally, which SMCP believes will be an ideal partner to access a wider, premium customer base. This enables the group to reach more than 190 countries worldwide.
Q.Has SMCP recently made any other significant digital partnerships?
Has SMCP recently made any other significant digital partnerships?
Yes, this partnership with Farfetch follows closely on another significant digital collaboration. SMCP announced a landmark partnership with JD just three months prior to the Farfetch launch.
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