Smartphone brand BlackBerry Starts opening stores in China
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BlackBerry Star shops have opened in Shanghai and Nanjing.
They aim to offer a new retail experience for users of the smartphone brand with in-store displays, training and after-sales support.
Blackberry Mobile global business unit GM Alain Lejeune, who is also senior VP of TCL Communications, attended the opening of both stores, which attracted the phone’s fans from the community.
He says fan interaction plays a key role in BlackBerry Mobile’s strategy in the Chinese market, along with product experience and delivery.
More BlackBerry Star shops are scheduled to open across China.
Questions & Answers
Q.Which cities in China have seen the opening of the first BlackBerry Star shops?
Which cities in China have seen the opening of the first BlackBerry Star shops?
The initial BlackBerry Star shops have opened in the Chinese cities of Shanghai and Nanjing. These are the first locations for the new retail experience.
Q.What is the primary purpose of these new BlackBerry Star retail outlets?
What is the primary purpose of these new BlackBerry Star retail outlets?
The shops aim to provide a new retail experience for users, featuring in-store displays, product training, and after-sales support. Fan interaction is also a key strategic element.
Q.Who attended the opening events for the new BlackBerry Star stores?
Who attended the opening events for the new BlackBerry Star stores?
Alain Lejeune, who is the GM of BlackBerry Mobile's global business unit and senior VP of TCL Communications, attended the opening ceremonies for both stores.
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