Smart clothing set to become a US$11bn market
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Annual sales of integrated fitness apparel – smart clothing – is set to multiply from around US$1 billion this year to $11 billion in 2025.
Analysis by Juniper Research revealed that explosive growth is likely to see smart clothing become the largest fitness wearable sector in terms of revenue, as traditional consumer wearables are overtaken.
The firm’s report finds that wearables have been diversifying for several years, developing to analyze cadence, exercise form and precise positioning during exercise.
Recent technological innovations delivering personalized health-and-fitness insights have threatened the established position of leading manufacturers such as Fitbit, which continue to emphasize the breadth of features over personalized offerings, to their detriment
Traditionally, subscription models have not been an effective approach to the health and fitness wearables industry, but devices providing coaching and feedback are likely to change this. As the market changes, such additional opportunities in terms of business approach will become more available to vendors, according to Juniper.
Questions & Answers
Q.How large is the smart clothing market expected to be by 2025?
How large is the smart clothing market expected to be by 2025?
Annual sales of integrated fitness apparel are predicted to grow from around US$1 billion this year to reach US$11 billion by 2025. This growth is expected to establish smart clothing as the largest fitness wearable sector by revenue.
Q.What technological advancements are driving the diversification of wearables?
What technological advancements are driving the diversification of wearables?
Recent technological innovations are delivering personalised health and fitness insights, which are changing the market. Wearables have been developing to analyse cadence, exercise form, and precise positioning during exercise for several years.
Q.How are leading manufacturers like Fitbit being affected by new market trends?
How are leading manufacturers like Fitbit being affected by new market trends?
Established manufacturers like Fitbit, which traditionally focus on broad features, are threatened by new innovations. Their emphasis on feature breadth over personalised offerings is proving detrimental in the evolving market.
Q.Are subscription models now considered viable for the wearables industry?
Are subscription models now considered viable for the wearables industry?
Traditionally, subscription models have not been effective in the health and fitness wearables industry. However, devices offering coaching and feedback are likely to change this, opening new business opportunities for vendors.