Smart Axiata deploys SMS spam filtering suite
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Cambodia’s Smart Axiata announced it has deployed an SMS spam filtering and A2P SMS monetization platform from 365squared for its more than 8 million customers.
The operator is using the 365secure service to continuously monitor and filer SMS traffic from any source on a round-the-clock basis. The service is designed to detect and block fraudulent SMS messages delivered through gray routes.
Smart will also be able to use the service’s proprietary 365analytics software to conduct detailed traffic analysis and reporting. The implementation was conducted by 365squared last month.
“Spam messages are disliked by everyone. The partnership with 365squared stands on our desire to strengthen customer relationships based on trust,” Smart Axiata CEO Thomas Hundt said.
“By filtering intrusive and uninvited messages we provide to our customers peace of mind and therewith step up our customer experience efforts further.”
Smart Axiata launched LTE services in January 2014, and has now expanded the network to cover 25 key provincial capitals as well as other key cities. The company’s combined 2G, 2.5G, 3G, 3.75G and 4G mobile network covers more than 98% of the Cambodian population.
Questions & Answers
Q.What specific type of SMS messages will the new service aim to detect and block?
What specific type of SMS messages will the new service aim to detect and block?
The deployed service, 365secure, is designed to detect and block fraudulent SMS messages that are delivered through what are referred to as 'gray routes'.
Q.How will Smart Axiata utilise the 365analytics software included with the service?
How will Smart Axiata utilise the 365analytics software included with the service?
Smart Axiata will use the proprietary 365analytics software to conduct detailed traffic analysis and reporting. This will provide insights into their SMS traffic.
Q.What was the primary reason Smart Axiata gave for implementing this new spam filtering service?
What was the primary reason Smart Axiata gave for implementing this new spam filtering service?
Smart Axiata's CEO stated the partnership strengthens customer relationships based on trust. They aim to provide customers with peace of mind by filtering intrusive messages, improving customer experience.
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