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Slimmed-down Le Saunda shows signs of improvement

By Wei Zhang
1 min read
Le Saunda
Le Saunda
In this article (4)

Slimmed-down Hong Kong shoe retailer Le Saunda is showing early signs of improvement despite the recent decline in the territory’s retail sector.

Figures for the November quarter show same-store sales growth of 7.7 percent in its self-owned network when compared with the same period last year. Total sales, however, were down 11.1 percent, reflecting a rationalization of the store network. The group ended the quarter with 447 stores in Mainland China, Hong Kong and Macau, a net decrease of 118.

As earlier reported, sales for the first half of this year fell by 18.2 percent

At the time, Chairman James Ngai said that given the current “gloomy economic conditions” Le Saunda would continue to optimize its distribution network, close down low-profit stores and take “a cautious and prudent approach in business expansion”.

The picture was not so bright in the online business in the three months to November 30, however, where sales fell 20.7 percent year on year.

Questions & Answers

Q.

Why has the overall sales figure decreased if same-store sales are showing growth?

A.

Total sales were down 11.1 percent due to a rationalisation of the store network. The group ended the quarter with 118 fewer stores across Mainland China, Hong Kong, and Macau, impacting overall revenue.

Q.

What is the reason behind Le Saunda’s strategy to reduce its number of stores?

A.

Chairman James Ngai stated the company would optimise its distribution network and close low-profit stores. This is part of a cautious and prudent approach given the current gloomy economic conditions in the territory.

Q.

How did Le Saunda's online sales perform during the November quarter?

A.

The company's online business faced challenges in the three months to November 30. Sales in this sector fell significantly, experiencing a 20.7 percent decrease compared to the previous year.

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