Skip to content
Food

Slendier unveils Instant Soybean Noodles range

By Maria Santos
2 min read
Kiki Noodles 1
Kiki Noodles 1
In this article (4)

Health-food company Slendier has launched Instant Noodles made from soybean and “authentic” seasoning.

Available online and in Woolworths (RRP $5.25), the low-carb, low-calorie, vegan meal alternative is promoted as the “most nutritionally rich” instant noodles on the market. The product is claimed to be free from oils, chemicals and artificial flavours.

Slendier Managing Director Erica Hughes says the new range has a host of health benefits compared with other instant noodles and is perfect as a guilt-free snack or meal on the run.

“There’s no denying regular instant noodle products are a quick and easy solution for many Aussies, but they’re often packed with sodium and have little nutritional value,” she says.

“At Slendier, we identified a gap in the market to offer people the same convenience, without the nasties.

“Not only are Slendier’s instant noodles great tasting, but the range has twice as much protein, half as much fat and a third less calories when compared to other instant noodles on the supermarket shelves.”

Slendier’s noodles are available in the flavours of Masala, Tom Yum and (soon-to-be-released) Vegetable Ramen.

The flavour, according to Slendier, comes from “real” vegetables that have been washed, dried and ground into a fine powder – one that’s low in salt and entirely plant-based.

“Paired with Slendier’s innovative nonfried soybean noodles,” says the brand, “it requires no cooking and can be ready in just four minutes.”

BACKED BY A NUTRITIONIST

Nutritionist Jacqueline Alwill says the product hits the mark for a filling yet healthy food solution.

“As a nutritionist, I’m always on the lookout for simple, nourishing, convenient alternatives for meals and snacks and Slendier Instant Noodles definitely tick the box,” she says.

“They’re high in protein, yet lower in calories, carbs and fats than a traditional instant noodle.

“Using soybean noodles, Slendier Instant Noodles deliver close to 30g protein and 12g fibre per serve, two important macronutrients to support our body’s growth and repair, gut health and of course to help keep appetite at bay.

“They’re delicious and ready within four minutes – a perfect snack or meal option for anyone wanting to maximise time and of course great nutrition in their day.”

Questions & Answers

Q.

What flavours are currently available for Slendier's new instant noodle range?

A.

The new range is available in Masala and Tom Yum flavours. A Vegetable Ramen flavour is also mentioned as soon-to-be-released. These flavours are derived from washed, dried, and ground real vegetables, described as low in salt and entirely plant-based.

Q.

Where can consumers purchase Slendier's Instant Soybean Noodles and what is the recommended retail price?

A.

The Instant Soybean Noodles can be purchased online and are also available in Woolworths supermarkets. The recommended retail price for the new product range is $5.25, according to the information provided in the article.

Q.

How do Slendier's instant noodles compare nutritionally to other instant noodles on the market?

A.

Slendier's instant noodles contain twice as much protein, half as much fat, and a third fewer calories compared to other instant noodles. They are promoted as low-carb, low-calorie, and vegan, delivering close to 30g protein and 12g fibre per serve.

Reader pulse

Will Slendier's new noodles redefine the instant meal category?

24,504 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready