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Skechers Q4 global sales jump 27 percent

By Sarah Chen
2 min read
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In this article (5)

Shoe retailer Skechers posted a 27 per cent increase in sales in the last quarter, powered by a 40 per cent increase in international wholesale sales, and a strong performance in China.

“Last year was monumental for Skechers as we achieved sales of more than US$4 billion for the first time in our 25-year history,” said Robert Greenberg, Skechers CEO.

“This growth is due to our continued focus on efficiencies and infrastructure as well as innovation, comfort, and relevancy within our product design. In the US, we remained the No 1 walking, work, casual lifestyle, and casual dress footwear brand, and the No 2 casual athletic footwear brand.

“Furthermore, we grew our Skechers store base to 2570 locations at year-end and saw impressive growth across the globe – including record sales on Single’s Day in China,” said Greenberg.

“As we look ahead, with fresh styles shipping for spring, we believe we will remain a leader in the lifestyle footwear channel in the US, selectively expand our retail footprint, and continue our global growth as we see our international business becoming an increasingly larger piece of our total business.”

Global annual sales rose $600 million year-on-year to $4.16 billion, “a testament to the worldwide strength and relevance of our product, marketing and brand,” added COO David Weinberg.

In its own stores, Skechers achieve comparable same-store sales growth of 10.5 per cent in the US market and 16.5 per cent overseas. It added 75 stores during the year, 22 of them in the last quarter.

While the company reported a net loss of $66.7 million for the last quarter, this was hugely impacted by a $99 million tax charge linked to the Trump government’s taxation reform enacted in December. Earnings from operations increased 96.9 per cent primarily due to sales growth.

For the full year, Skechers earned $179.2 million, down 26.4 per cent on 2016’s $243.5 million, but that, too, is after the taxation impact.

Questions & Answers

Q.

What specifically drove the significant increase in Skechers' global sales during the last quarter?

A.

The 27 per cent jump in global sales was primarily powered by a 40 per cent increase in international wholesale sales, alongside a strong performance in the China market. These factors contributed significantly to the overall growth.

Q.

Despite the increase in overall sales, why did Skechers report a net loss for the last quarter?

A.

The net loss of $66.7 million for the last quarter was hugely impacted by a one-off $99 million tax charge. This charge was linked to the taxation reform enacted by the Trump government in December.

Q.

How did Skechers' own retail stores perform in terms of comparable sales growth last year?

A.

Skechers' own stores achieved comparable same-store sales growth of 10.5 per cent in the US market. Overseas, their stores performed even better, recording a comparable growth of 16.5 per cent.

Q.

What were Skechers' total annual sales for the last year and how did they compare to the previous year?

A.

Skechers' global annual sales rose to $4.16 billion, an increase of $600 million year-on-year. This marked the first time the company achieved sales of more than US$4 billion in its 25-year history.

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