Skechers opens world-first Performance Flagship
In this article (4)
Skechers has unveiled its first-ever Performance Flagship at West Edmonton Mall in Canada, offering an interactive retail experience space incorporating a half-court layout staging a range of performance products.
Featuring half-size pickleball and basketball courts, the 700sqm store houses an extensive sales floor and the brand’s innovative athlete-worn technology performance products of footwear, apparel, and accessories.
“Our new performance store offers competitors at every level the complete experience: from our largest-ever offering of performance footwear, apparel and accessories to Skechers specialists and educators for our diverse sports technologies, and courts where consumers can discover how our product performs without ever leaving the store,” said Michael Greenberg, president of Skechers.
In addition, customers can explore the latest performance products for any level player, including golf, soccer, training, hiking, running and trail, supported by a roster of elite athletes. The Edmonton store also showcases signature technologies like Hyper Burst Pro, Performance Fitknit, Hands Free Slip-ins, Max Cushioning, and Arch Fit.
Questions & Answers
Q.What kind of interactive features does Skechers' new Performance Flagship store include?
What kind of interactive features does Skechers' new Performance Flagship store include?
The new store offers an interactive retail experience with a half-court layout. It features half-size pickleball and basketball courts where customers can discover how products perform without leaving the store.
Q.Where is Skechers' first-ever Performance Flagship store located?
Where is Skechers' first-ever Performance Flagship store located?
The world-first Performance Flagship store is located in Canada, specifically at the West Edmonton Mall. It is a 700 square metre space dedicated to performance products.
Q.Which specific sports are catered for with performance products in the new store?
Which specific sports are catered for with performance products in the new store?
The store caters to a variety of sports including golf, soccer, training, hiking, running, and trail. It features a wide range of performance footwear, apparel, and accessories for these activities.
Reader pulse
Is Skechers' experiential flagship a major shift?
17,752 votes so far
Tags