Skechers Opens first duplex store in Singapore
In this article (5)
Skechers Singapore is opening Southeast Asia’s largest and first duplex experiential concept store, at Jewel Changi this week.
Set to open on Thursday (April 11), the 5000sqft space will incorporate new visual-merchandising and store-design elements with the use of bright lighting and cement panels.
The space is divided into product categories, including performance, lifestyle and Skechers kids.
The store also adopts a story-driven design, where key messages behind each product range will be highlighted through visual images and artwork.
On Level 2 an Instagram-worthy photo zone features thematic displays and images that will be refreshed every season to reflect the keys launches with the Skechers x One Piece collaboration centrestage.
This will be the first store in Singapore to include a shoe customisation zone with embroidery and heat-press personalisation, and to carry Jewel-exclusive collections including the Skechers SKLX series of training sneakers.
Questions & Answers
Q.What new features does this Skechers store offer that are not available elsewhere in Singapore?
What new features does this Skechers store offer that are not available elsewhere in Singapore?
This will be the first Skechers store in Singapore to include a shoe customisation zone, offering embroidery and heat-press personalisation. It is also the first to carry Jewel-exclusive collections, such as the Skechers SKLX series of training sneakers.
Q.How large is the new Skechers duplex store at Jewel Changi?
How large is the new Skechers duplex store at Jewel Changi?
The new Skechers duplex experiential concept store at Jewel Changi is a substantial 5000 square feet. This makes it the largest Skechers store in Southeast Asia, providing ample space for its various product categories and new features.
Q.What kind of visual merchandising and design elements have been incorporated into the new store?
What kind of visual merchandising and design elements have been incorporated into the new store?
The store incorporates new visual merchandising and design elements, using bright lighting and cement panels. Its story-driven design highlights key product messages through visual images and artwork, with product categories like performance, lifestyle, and kids clearly divided.
Q.When is the new Skechers duplex store scheduled to open?
When is the new Skechers duplex store scheduled to open?
The new Skechers duplex experiential concept store, located at Jewel Changi, is set to open its doors on Thursday, April 11. This marks its official launch as Southeast Asia's largest Skechers store.
Reader pulse
Is this duplex concept a major shift for Skechers in Asia?
22,863 votes so far