Skechers flagship opens in Shanghai Disneytown

A Skechers flagship has opened in Shanghai Disney Resort called the Skechers Kids Brand Experience.

Located at the busiest sector of Disneytown shopping district where more than 11 million people visit annually, Skechers Kids Brand Experience store offers a selection of kids’ sneakers and parent-child clothing.

“This amazing location is front and centre in the middle of the action at Disneytown and offers a unique opportunity to expose a wide range of consumers to our Skechers Kids product,” said Michael Greenberg, president of Skechers.

“Our footwear and apparel collections for boys and girls are filled with innovation and fun styles that continue to resonate within China and around the globe.

“This unique Skechers Kids store illustrates how we adapt to a location so that we can connect with consumers in new and exciting ways to elevate the shopping experience”.

Inspired by the fairytale ambience of Disney resort, the Skechers flagship features a kid-friendly environment where families can enjoy their shopping experience.

Skechers has more than 1000 retail outlets across China and more than 3300 around the globe, including flagship locations like New York’s Times Square, Covent Garden in London, and Harajuku in Tokyo.