Skechers flagship opens in Shanghai Disneytown
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A Skechers flagship has opened in Shanghai Disney Resort called the Skechers Kids Brand Experience.
Located at the busiest sector of Disneytown shopping district where more than 11 million people visit annually, Skechers Kids Brand Experience store offers a selection of kids’ sneakers and parent-child clothing.
“This amazing location is front and centre in the middle of the action at Disneytown and offers a unique opportunity to expose a wide range of consumers to our Skechers Kids product,” said Michael Greenberg, president of Skechers.
“Our footwear and apparel collections for boys and girls are filled with innovation and fun styles that continue to resonate within China and around the globe.
“This unique Skechers Kids store illustrates how we adapt to a location so that we can connect with consumers in new and exciting ways to elevate the shopping experience”.
Inspired by the fairytale ambience of Disney resort, the Skechers flagship features a kid-friendly environment where families can enjoy their shopping experience.
Skechers has more than 1000 retail outlets across China and more than 3300 around the globe, including flagship locations like New York’s Times Square, Covent Garden in London, and Harajuku in Tokyo.
Questions & Answers
Q.What is the specific focus of the new Skechers store in Shanghai Disneytown?
What is the specific focus of the new Skechers store in Shanghai Disneytown?
The new store, named Skechers Kids Brand Experience, offers a selection of kids’ sneakers and parent-child clothing. It aims to connect with consumers through its range of children's footwear and apparel collections.
Q.Why was this particular location chosen for the new Skechers flagship store?
Why was this particular location chosen for the new Skechers flagship store?
The location in Disneytown is one of the busiest sectors, with over 11 million annual visitors. This provides a unique opportunity to expose a wide range of consumers to the Skechers Kids product line.
Q.How many Skechers retail locations are there in China and globally?
How many Skechers retail locations are there in China and globally?
Skechers currently operates more than 1,000 retail outlets across China. Globally, the company has over 3,300 retail locations, including other flagship stores in major cities.
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