Sister brands make plans to enter Philippines

Fatburger and its sister brand, Buffalo’s Café, have signed a master development agreement with Trimark Holdings Inc., a retail operator throughout the Philippines with a portfolio of more than 40 brands and 300 stores.

What originally was a deal to develop pure Fatburger restaurants has now changed with plans to develop 16 co-branded Fatburger and Buffalo’s units to the area in addition to freestanding Buffalo’s locations, according to a company press release. The two companies struck a deal earlier last year to bring the burger brand to the Philippines.

“The economy in the Philippines has seen significant growth in the past few years and shows a great amount of potential for both of our restaurants,” said Andy Wiederhorn, CEO of Fatburger and Buffalo’s Cafe. “Due to Trimark Holdings being so familiar with brand expansion in the country, we will be able to better connect with our audience resulting in our menu being well received.”