Sister brands make plans to enter Philippines
In this article (5)
Fatburger and its sister brand, Buffalo’s Café, have signed a master development agreement with Trimark Holdings Inc., a retail operator throughout the Philippines with a portfolio of more than 40 brands and 300 stores.
What originally was a deal to develop pure Fatburger restaurants has now changed with plans to develop 16 co-branded Fatburger and Buffalo’s units to the area in addition to freestanding Buffalo’s locations, according to a company press release. The two companies struck a deal earlier last year to bring the burger brand to the Philippines.
“The economy in the Philippines has seen significant growth in the past few years and shows a great amount of potential for both of our restaurants,” said Andy Wiederhorn, CEO of Fatburger and Buffalo’s Cafe. “Due to Trimark Holdings being so familiar with brand expansion in the country, we will be able to better connect with our audience resulting in our menu being well received.”
Questions & Answers
Q.What is the nature of the partnership between Fatburger/Buffalo's Cafe and Trimark Holdings Inc.?
What is the nature of the partnership between Fatburger/Buffalo's Cafe and Trimark Holdings Inc.?
Fatburger and Buffalo’s Cafe have signed a master development agreement with Trimark Holdings Inc. Trimark is a retail operator in the Philippines with over 40 brands and 300 stores, indicating a strong local presence and expertise.
Q.How many new locations are planned for the Philippines and what types will they be?
How many new locations are planned for the Philippines and what types will they be?
Plans include developing 16 co-branded Fatburger and Buffalo’s units in the area. Also, there will be freestanding Buffalo’s locations, expanding the brands' presence across the Philippines.
Q.What was the initial plan for the Philippines market before the current agreement?
What was the initial plan for the Philippines market before the current agreement?
The original deal was solely to develop Fatburger restaurants in the Philippines. This has now evolved to include co-branded units and freestanding Buffalo's Cafe locations, indicating a broader market strategy.
Q.Why do the companies believe the Philippines is a good market for expansion?
Why do the companies believe the Philippines is a good market for expansion?
Andy Wiederhorn, CEO of Fatburger and Buffalo’s Cafe, stated the Philippines' economy has shown significant growth and potential. Partnering with Trimark Holdings is expected to help connect with the audience effectively.
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