Singtel’s Amobee completes acquisition of Turn
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Singtel has enhanced its digital marketing capabilities with the acquisition of marketing technology platform provider Turn.
Singtel’s Amobee digital marketing arm has acquired Turn to provide the ability to offer an end-to-end advertising and data management platform for marketing companies worldwide.
The platform will cover all channels, formats and devices and also provide access to Amobee Brand Intelligence analytics and insights.
“The acquisition of Turn underscores Singtel’s commitment to grow and scale Amobee to become a global digital marketing leader,” Singtel Group Digital Life CEO Samba Natarajan said.
“The powerful combination of Amobee and Turn addresses the rapidly changing digital marketing landscape. Together, we will bring marketers the most innovative, efficient, and data-driven approach to better understand and reach their customers, and enhance the way they engage them on a global scale,” added Amobee CEO Kim Perrel.
Questions & Answers
Q.What is the primary objective of Singtel's acquisition of Turn?
What is the primary objective of Singtel's acquisition of Turn?
Singtel aims to enhance its digital marketing capabilities, enabling its Amobee arm to offer an end-to-end advertising and data management platform for marketing companies globally. This acquisition shows Singtel's commitment to grow Amobee into a global digital marketing leader.
Q.Which company within Singtel carried out the acquisition of Turn?
Which company within Singtel carried out the acquisition of Turn?
Singtel's digital marketing arm, Amobee, completed the acquisition of Turn. This move integrates Turn's marketing technology platform into Amobee's existing services, broadening its offerings for marketing companies worldwide.
Q.What new capabilities will the combined Amobee and Turn platform offer to marketers?
What new capabilities will the combined Amobee and Turn platform offer to marketers?
The platform will provide an end-to-end advertising and data management solution, covering all channels, formats, and devices. It will also grant access to Amobee Brand Intelligence analytics and insights, helping marketers understand and reach customers more effectively.
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