Singtel Group cues video tilt for regions

Singtel Group has launched “The 5-Min Video Challenge” a joint initiative by associates within the group, comprising Singtel, Optus, AIS, Airtel, Globe and Telkomsel.

Winning content will be distributed and made accessible to over 600 million customers across the group.

The short five-minute format is ideal for audiences accustomed to viewing content on mobile devices.

“A pan-regional competition makes a lot of sense as the power of content is its ability to transcend geographical and language barriers,” said Mark Chong, CEO, International, at Singtel. “Our customers will be able to enjoy access to a rich variety of original content created by the most talented content-makers from the region.”

The competition will be conducted at two levels – local and regional. Each associate will first invite aspiring or experienced local filmmakers to submit five-minute entries based on the theme “Connecting Lives”.

The entries will be judged on criteria such as originality of content, storytelling and cinematography. Winning entries from the respective associates’ markets will then be judged at a regional level.

The grand winner and runner-up will be announced at the grand finals, which will be held in Bangkok, on November 21. Cash prizes of $30,000 and $15,000 will be awarded to the grand winner and runner-up respectively.

The regional winners will also get the opportunity to promote their videos on each associate’s mobile and video platforms to customers in the group’s markets across Asia, Africa and Australia.