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SingPost invests in Hong Kong ventures

By Sarah ChenSingapore
1 min read
20140415 singpost ST
20140415 singpost ST
In this article (5)

SingPost has revealed investments in two Hong Kong companies as it continues its aggregation of interests in eCommerce and logistics businesses in the broader Asian region.

SingPost subsidiary Quantium Solutions Holdings has spent HK$8 million (about $1.5 million) acquiring 1 million new shares in E Link Station, representing about 50 per cent of the business. Founded last May, E Link Station is creating “a rapidly expanding network of self-collection parcel service points”, a concept with similarities to SingPost’s POPStations across the island state.

“ELink… is an extension of how we approach parcel deliveries elsewhere in many parts of the world – that is, we give customers flexibility through multiple channels that include locker storage and redemption centres,” explained Dr Wolfgang Baier, group CEO of SingPost.

The second, larger deal sees SingPost take a 33 per cent stake in Morning Express & Logistics for HK$39.6 million (S$7.2 million). ME provides logistics, documents and parcel delivery services in Hong Kong. The Singaporean company has an option to take a further 33 per cent stake for the same amount if certain terms and conditions are fulfilled.

“Morning Express gives us a strong last-mile and parcels capability in Hong Kong and extends our eCommerce value chain there, adding on to our warehousing, freight forwarding and front-end eCommerce,” said Baier.

“As a company, Morning Express has 28 years in the logistics business and they are led by a professional management whose thinking is remarkably similar to ours.”

Baier said Hong Kong, as a gateway to China, is a priority market for SingPost and a node in its pan-Asian network through which it serves its customers and partners.

SingPost is 14.51 per cent owned by Chinese eCommerce giant Alibaba Group.

Questions & Answers

Q.

What kind of businesses has SingPost invested in as part of its strategy?

A.

SingPost has invested in two Hong Kong companies, E Link Station and Morning Express & Logistics. These investments are part of its ongoing strategy to aggregate interests in eCommerce and logistics businesses across the broader Asian region.

Q.

What is the primary purpose of SingPost's investment in E Link Station?

A.

The investment in E Link Station aims to extend SingPost's approach to parcel deliveries by providing customers with flexible options, including locker storage and redemption centres. This service creates a rapidly expanding network of self-collection parcel service points.

Q.

What benefits does the Morning Express & Logistics deal bring to SingPost?

A.

The Morning Express & Logistics deal provides SingPost with a strong last-mile and parcels capability in Hong Kong. It extends their eCommerce value chain by adding to their existing warehousing, freight forwarding, and front-end eCommerce services in the region.

Q.

Why does SingPost consider Hong Kong a priority market for its expansion?

A.

SingPost views Hong Kong as a priority market because it serves as a gateway to China. It is also an important node in SingPost's pan-Asian network, enabling the company to serve its customers and partners effectively across the region.

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