Singapore’s ride-hailing platform Tada sets sight on Hong Kong
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Singapore-based ride-hailing company Tada will expand to Hong Kong in November with up to 4,000 vehicles as part of a collaboration with local taxi firms.
“Singapore and Hong Kong share many similarities, which allows us to bring what we have learnt from our success in Singapore over to Hong Kong,” Tada’s chief executive officer Sean Kim said.
As Hong Kong does not allow drivers to operate transport services without a taxi or car-hire permit, ride-hailing firms such as Uber have been focusing on partnering with taxi drivers.
Tada charges a fixed platform fee per ride instead of a flexible commission as other ride-hailing apps.
This policy appeals to drivers as it allows them to keep more of their earnings and will result in better service, Kim said.
Tada was established in 2018 and is one of five ride-hailing platforms licensed in Singapore.
Hong Kong has three services currently operating in the city, including U.S.-based Uber, Beijing-based Didi.
Questions & Answers
Q.What is Tada's strategy for expanding into the Hong Kong market?
What is Tada's strategy for expanding into the Hong Kong market?
Tada plans to launch in Hong Kong with up to 4,000 vehicles, working in collaboration with local taxi firms. This approach aligns with Hong Kong's regulations, which require drivers to have a taxi or car-hire permit to operate transport services.
Q.How does Tada's payment model for drivers differ from other ride-hailing apps?
How does Tada's payment model for drivers differ from other ride-hailing apps?
Tada charges drivers a fixed platform fee for each ride, rather than taking a flexible commission. According to the CEO, this policy is attractive to drivers as it enables them to retain a larger portion of their earnings from each fare.
Q.When was Tada established and where is it currently licensed?
When was Tada established and where is it currently licensed?
Tada was established in 2018. It is one of five ride-hailing platforms that are licensed to operate in Singapore. The company now plans to expand its services to Hong Kong in November.