Singapore’s Putien to open in Taiwan
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Singaporean restaurant chain Putien is to enter Taiwan by the end of this year.
The expansion – in partnership with Taiwanese restaurant group Wowprime – follows Putien’s forays into Shanghai last June and Hong Kong last year.
Putien has been serving traditional Fujian meals in Singapore for 15 years.
Wowprime, a listed Taiwanese restaurateur, has already opened an Italian-influenced vegetarian restaurant at Raffles City in Singapore in partnership with Putien, called Sufood. Putien will be Wowprime’s first Chinese restaurant concept to launch in Taiwan – until now the company has been best known for running steakhouses and Japanese restaurants.
Both companies say the Taiwanese menu will closely follow Putien’s successful Singapore concept and the restaurant will be pitched to the middle market.
The two companies plan a chain of about 20 restaurants, opening them at a rate of about three annually.
At home, Putien has 10 restaurants trading already with an 11th scheduled to open at Causeway Point later this year and a second Sufood at Wheelock Place.
Questions & Answers
Q.What is the expected pace of expansion for Putien in Taiwan?
What is the expected pace of expansion for Putien in Taiwan?
The two companies plan to open approximately three restaurants annually. This is part of their larger goal to establish a chain of about 20 restaurants across Taiwan.
Q.Has Putien collaborated with Wowprime before entering the Taiwanese market?
Has Putien collaborated with Wowprime before entering the Taiwanese market?
Yes, Putien and Wowprime have previously partnered. They jointly opened an Italian-influenced vegetarian restaurant called Sufood in Singapore, located at Raffles City.
Q.What other international markets has Putien recently entered?
What other international markets has Putien recently entered?
Putien has recently expanded into other international markets. They made a foray into Shanghai last June and established a presence in Hong Kong the year before that.
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