Singapore’s postal service reinvents itself for the digital age

Singapore Publish constructed an internet site, developed a advertising technique and now delivers packages for the corporate, Triumph Worldwide. The customer support group even solutions questions on sizing.

As postage stamps give solution to keyboard clicks, SingPost is redefining the position of the letter service, by making a one-stop store for retailers’ e-commerce wants in Asia.

In South Korea, SingPost helps to promote Levi’s denims. In Singapore, it’s stocking Toshiba laptops. In Malaysia, it’s delivering Adidas sneakers.

With conventional mail providers in decline, publish workplaces around the globe are scrambling to reinvent themselves for the digital age.

“Sitting on that burning platform, we appeared round and stated, ‘The place might we develop?'” stated Wolfgang Baier, the chief government of SingPost.

Japan Submit is shopping for the most important personal package deal and freight supply firm in Australia, Toll Holdings, in a bid to create a rival to UPSand FedEx. America Postal Service, which misplaced $5.5 billion final yr, is offering Sunday deliveries for Amazon. Australia Publish is working with the Chinese language Web big Alibaba to assist native companies join with shoppers in China.

“There are a minimum of two enterprise developments unfolding earlier than us. One is the dying of mail,” stated Frank Lavin, chief government of the e-commerce consultancy Export Now. “The second is that this growth in e-commerce.”

SingPost’s makeover is among the many most formidable. In addition to its common postal duties, it provides a basket of providers for corporations, together with web site improvement, on-line advertising, customer support and, in fact, package deal supply. Following the Amazon mannequin, it’s constructing a community of 24 warehouses in 12 nations to stockpile items for corporations. The e-commerce group is staffed with former Silicon Valley executives.