Singapore’s cellcos to adopt Mobile Connect
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Singapore’s mobile operators M1, Singtel and StarHub have agreed to adopt the GSMA’s Mobile Connect authentication standard for universal secure mobile-based authentication.
The three operators are building a unified platform to enable integration with online service providers using a common API.
Once implemented, the functionality will allow Singapore consumers to create a universal trusted digital identity for access to compatible telecoms, banking, e-commerce, entertainment and travel services.
For online transactions that require greater levels of security, consumers will also be provided with a unique personal code.
GSMA research indicates that 87% of consumers leave a website when asked to register, and many face difficulties remembering a growing list of usernames and passwords, with 40% using a forgot password feature monthly.
Implementing the single sign-on functionality therefore also benefits online service providers, which the research suggests stand to improve page views by 67% and likelihood to purchase by 48%.
The first online services that support the operators’ new authentication function are expected to launch in the second half of next year.
The GSMA’s Mobile Connect is currently available in 22 countries, including China, Indonesia, Malaysia, Bangladesh and Sri Lanka.
Questions & Answers
Q.Which companies are adopting the Mobile Connect authentication standard?
Which companies are adopting the Mobile Connect authentication standard?
Singapore's three mobile operators, M1, Singtel, and StarHub, have agreed to adopt the GSMA's Mobile Connect standard. They are building a unified platform for integration with online service providers.
Q.What is the main benefit for consumers using this new system?
What is the main benefit for consumers using this new system?
Consumers will gain a universal trusted digital identity for accessing various services like banking and e-commerce. For higher security transactions, a unique personal code will also be provided.
Q.How will online service providers benefit from this new authentication function?
How will online service providers benefit from this new authentication function?
Research suggests online service providers could see a 67% improvement in page views. They may also experience a 48% increase in the likelihood of purchases, due to easier single sign-on functionality.
Q.When are the first online services expected to support this new authentication feature?
When are the first online services expected to support this new authentication feature?
The first online services that are compatible with the operators' new authentication function are expected to launch in the second half of next year. This will enable consumers to begin using the new digital identity.
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