Singapore will be next destination for Creyate
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Indian custom-clothing brand Creyate plans to open stores in Singapore, the US, UK and Dubai after a successful foray into Japan.
Owned by Arvind Internet, the company recently opened its first luxury store in the Indian city of Bengaluru and is considering ramping up its expansion through a franchise model. It has 13 stores operating in its home market already.
Described as an emerging brand, Creyate customises apparel products to people who buy online or in-store. Online, they can submit measurements and select designs in advance of picking up the products in store – or having them delivered.
In Japan,Creyate already has 50 stores-in-stores specialising in denim.
Arvind Internet COO Tejinder Singh said that the company wants to double its retail network within 18 months.
“With our omni-channel approach, we may cap it at two stores per city, so we are looking to explore Tier-II cities, as well. It is an inventory-light model, which suits the all stakeholders at a macro level,” said Singh.
Questions & Answers
Q.How does Creyate intend to expand its retail presence in the future?
How does Creyate intend to expand its retail presence in the future?
Creyate is considering increasing its expansion by using a franchise model. This approach is described as inventory-light, suiting all stakeholders.
Q.What is Creyate's current retail presence outside of its home market?
What is Creyate's current retail presence outside of its home market?
Outside of India, Creyate currently has 50 stores-in-stores in Japan, which specialise in denim. It recently opened its first luxury store in Bengaluru, India.
Q.What is Creyate's target for expanding its retail network?
What is Creyate's target for expanding its retail network?
Creyate aims to double its retail network within the next 18 months. They may limit expansion to two stores per city, including exploring Tier-II cities.
Q.How does Creyate's omni-channel approach work for customers?
How does Creyate's omni-channel approach work for customers?
Customers can submit their measurements and select designs online before picking up products in-store or having them delivered. This caters to both online and in-store shoppers.
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