Singapore Golden Week targets shoppers

Singapore Retailers Association (SRA) is launching the inaugural Singapore Golden Week (SGW), a lifestyle event to be held over three weekends from September 30  to October 16.

Its aim is to heighten Singapore’s appeal as a lifestyle destination with a suite a retail privileges, shopping reward and pampering experiences as enticement.

Global payment network UnionPay is the official card for the event, with special privileges for cardholders across more than participating outlets including retail, F&B, beauty and wellness, and hotels and attractions.

As well as exclusive discounts, cardholders are offered gifts when making purchases at participating merchants using their cards. The merchants involved include department stores Isetan Scotts, Metro and Robinsons, clothing labels Dockers, Dorothy Perkins, Karen Millen, Levi’s, TM Lewin, Topman, Topshop and Warehouse; and attractions such as the Alive Museum.

There is also a game in which cardholders can win shopping vouchers and prizes worth more than S$10,000 (US$7388) in all, based at Ion Orchard.

Visitors – not just cardholders – are also welcome at the UnionPay Golden Pampering Lounge in Ion Orchard’s atrium, which offers gourmet coffee and free-flow gourmet cookies.

Cardholders can access the VIP area, which has massage chairs plus gourmet coffee sprinkled with edible gold dust.