Singapore Airlines teams up with New Zealand craft brewer Garage Project
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Singapore Airlines has teamed up with Wellington craft brewer Garage Project to put its beer on all flights to and from New Zealand.
The airline says that in response to growing demand for craft beer in the air, it will serve Hapi Daze throughout its planes from tomorrow.
Singapore operates 18 weekly services from New Zealand and the Pacific Pale Ale will be available to up to 400,000 passengers a year.
The airline’s general manager New Zealand, Simon Turcotte, said the brew showcased New Zealand ingredients, and had broad appeal as a ”great ambassador” for New Zealand craft beer.
”In the past we’ve always had a strong emphasis on the quality of our wine programme and that will remain but there’s a growing demand for craft beer.”
There was demand from traditional markets such as New Zealand, Australia, the United States and Britain but growing interest from new markets in Asia.
Garage Project is a leading independent, Wellington-based brewery that was started six years ago in an old car garage in Wellington’s Aro Valley.
Turcotte said his airline always tried to partner with local suppliers wherever it flew.
He said he was partial to the brew himself but the airline’s beverage experts in Singapore made the final call on the beer which sells for $3.50 a can through the Garage Project’s website.
Questions & Answers
Q.Which specific beer will Singapore Airlines be serving on its flights?
Which specific beer will Singapore Airlines be serving on its flights?
Singapore Airlines will be serving Hapi Daze, a Pacific Pale Ale, on its flights to and from New Zealand.
Q.What was the main reason Singapore Airlines decided to introduce craft beer on these routes?
What was the main reason Singapore Airlines decided to introduce craft beer on these routes?
The airline introduced craft beer in response to growing demand for it in the air, complementing their existing wine programme.
Q.Who made the final decision about which beer Singapore Airlines would serve?
Who made the final decision about which beer Singapore Airlines would serve?
The airline's beverage experts, based in Singapore, made the final decision on the beer to be served.
Q.How many passengers might have the opportunity to try the new craft beer annually?
How many passengers might have the opportunity to try the new craft beer annually?
Up to 400,000 passengers a year could have the opportunity to try the new craft beer on these routes.
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