Sincere Fine Watches opening in Changi

May 30, 2019Updated May 10, 20191 min read

Sincere Fine Watches has opened a multi-brand boutique at Jewel Changi Airport.

The only luxury multi-brand watch store at the newly opened airport shopping center spans 183sqm and was inspired by Jewel’s dome-shaped facade and modern architecture.

Glass and rose-gold elements are used throughout the boutique, combined with warm-brown hues on the wooden panels and shades of copper to create a welcoming aura.

The new boutique brings together 20 international labels, some of them relatively new to the market. They include Armin Strom; Baume & Mercier; Blancpain; Bremont; Graham; Hamilton; IWC Schaffhausen; Longines; Maurice Lacroix; Mido; Montblanc; Panerai; Omega; Rado; TAG Heuer; Tissot; and Tudor.

Sincere Fine Watches plans more brands and timepieces exclusive to the Jewel Changi store soon.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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