The Simpsons store on roll in China
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Following the success of the first-ever The Simpsons store in Taikooli Sanlitun, Beijing, more outlets are to be rolled out in China.
Three will open this year – at Shanghai’s Grand Gateway 66, at Xi An Wu Huan Department Store in Xian, and at Joy City in Beijing, 20th Century Fox Consumer Products and HerChain Clothing Company have announced.
The stores will feature more than 125 specially curated items related to The Simpsons animated television series.
“The new locations – in high-traffic city centres and department stores – position The Simpsons store to attract a wide and diverse composition of consumers,” says 20th Century Fox Consumer Products VP for worldwide brand marketing, strategy and partnerships, Peter Leeb.
The Simpsons is the longest-running scripted show in US television history, launching in 1990 and now in its 28th season.
Questions & Answers
Q.Which specific company is partnering with 20th Century Fox Consumer Products to open these new stores?
Which specific company is partnering with 20th Century Fox Consumer Products to open these new stores?
HerChain Clothing Company has partnered with 20th Century Fox Consumer Products to roll out the new Simpsons stores across China. This collaboration was announced for the upcoming store openings this year.
Q.What is the primary reason for choosing the new store locations as stated in the article?
What is the primary reason for choosing the new store locations as stated in the article?
The new locations in high-traffic city centres and department stores are intended to attract a broad and varied group of consumers. This strategy aims to maximise the reach of The Simpsons brand.
Q.How many different items will be available for purchase in these new Simpsons stores?
How many different items will be available for purchase in these new Simpsons stores?
Each new store will offer more than 125 specially curated items related to The Simpsons animated television series. These items are designed to appeal to the diverse consumer base.
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