Simone Rocha opens store on Hong Kong

Fashion label Simone Rocha has launched a brand-new store in Central.

The store is only the third standalone Simone Rocha outlet in the world since its first opening in London in 2015, which was followed by a store New York two years later. Each new store is designed to invoke an intimate and unique retail atmosphere, offering customers a chance to engage with the clothes physically and to experience and understand the fabrics up close.

“I am very proud to be opening my first stand-alone store in Hong Kong,” said designer Simone Rocha, “with the support of I.T Group after our long-term relationship of eight years. Their belief in my vision and creativity makes me very excited for our upcoming journey together.”

The 900sqft store is located on Ice House Street. It features Simone’s signature perspex furniture and hand-made sculptures, a balance of craft and modern materials that will be reimagined within the store each season. Alongside these interiors are hand-molded floral cornicing, pink marble and curated art pieces.

“The unique aesthetic and brand values of Simone Rocha have always been in line with the philosophy and vision of I.T Group,” said I.T Group executive director and CEO Kar-Wai Sham.

“We see great potential in the brand’s development in the Greater China market, and it gives us great delight to partner with Simone Rocha in opening the label’s first store in Asia.”