SIA to support Indonesia’s tourism campaign under new partnership
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National carrier Singapore Airlines and Indonesia’s Ministry of Tourism on Thursday (Apr 28) announced a partnership to boost foreign tourist arrivals into Indonesia.
Both parties signed a memorandum of understanding at the National Coordination Tourism Meeting in Jakarta on Thursday, and they will work to finalise details of the partnership in a memorandum of cooperation at a “later date”, the joint press release said.
Under the three-year partnership, SIA will support the ministry’s tourism campaign “Wonderful Indonesia”, which aims to attract 20 million foreign tourist arrivals annually by 2019.
Joint activities will include advertising and other campaigns to promote travel to Indonesia via Singapore from key source markets, which include China and India for the first year of collaboration, the press release said.
SIA, together with its subsidiary SilkAir, serve 13 cities in Indonesia with more than 150 weekly flights, the airline said.
Questions & Answers
Q.What is the primary goal of the new partnership between Singapore Airlines and Indonesia's Ministry of Tourism?
What is the primary goal of the new partnership between Singapore Airlines and Indonesia's Ministry of Tourism?
The partnership aims to increase foreign tourist arrivals into Indonesia. It supports the ministry's "Wonderful Indonesia" campaign, which seeks to attract 20 million foreign tourists annually by 2019.
Q.When do SIA and the Ministry of Tourism plan to finalise the specifics of their collaboration?
When do SIA and the Ministry of Tourism plan to finalise the specifics of their collaboration?
The details of the partnership will be finalised at a later date. This will occur when both parties sign a memorandum of cooperation, following their initial memorandum of understanding.
Q.Which specific markets will be targeted in the first year of promotional activities?
Which specific markets will be targeted in the first year of promotional activities?
For the first year of collaboration, the joint activities will focus on key source markets including China and India. These efforts aim to promote travel to Indonesia via Singapore.
Q.How many Indonesian cities do Singapore Airlines and SilkAir currently serve?
How many Indonesian cities do Singapore Airlines and SilkAir currently serve?
Singapore Airlines and its subsidiary SilkAir currently serve 13 cities across Indonesia. Together, they operate more than 150 weekly flights to these destinations.
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