SIA, Grab integrate mobile apps

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Singapore Airlines (SIA) and Grab have integrated their respective mobile apps to offer enhanced convenience to travelers.
The partnership will benefit customers who are travelling to the airport in six countries across Southeast Asia – Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
SIA customers can now book Grab rides through the SingaporeAir mobile app. Customers using the app will see an option to book a Grab ride to the airport seven days before their scheduled flight.
Selecting this option will direct customers to the Grab app, where they can choose to order a Grab ride to the airport on-demand or in advance. The airport will be automatically listed as the destination, so the user simply fills in the pick-up point and desired time.
The first 5,000 customers will receive GrabPay Credits worth S$10 ($7.38) in their Grab account for bookings made through the SingaporeAir mobile app for Grab rides in Singapore.
“We are constantly seeking to enhance our SingaporeAir mobile app and KrisFlyer program to ensure that we provide more benefits to our customers,” said Campbell Wilson, SIA SVP for sales and marketing.
Jason Thompson, head of GrabPay, said that with GrabRewards, a dollar spent on Grab is more valuable than a dollar spent in cash. “By integrating Grab’s and SIA’s loyalty programs, customers can look forward to using their points when they plan for their next holiday.”
Questions & Answers
Q.Which countries are included in this new Grab ride-booking service for Singapore Airlines passengers?
Which countries are included in this new Grab ride-booking service for Singapore Airlines passengers?
The service is available in six Southeast Asian countries. These are Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, offering convenience for airport travel in these regions.
Q.How do Singapore Airlines customers book a Grab ride to the airport using their app?
How do Singapore Airlines customers book a Grab ride to the airport using their app?
Customers select a Grab ride option within the SingaporeAir app up to seven days before their flight. This directs them to the Grab app where they confirm the pick-up details, with the airport already set as the destination.
Q.What incentive is being offered to early users of the integrated Grab booking service?
What incentive is being offered to early users of the integrated Grab booking service?
The first 5,000 customers who book Grab rides in Singapore through the SingaporeAir mobile app will receive GrabPay Credits. These credits are worth S$10 (or $7.38) and will be added to their Grab account.
Q.What future integration is planned concerning the loyalty programmes of SIA and Grab?
What future integration is planned concerning the loyalty programmes of SIA and Grab?
The companies plan to integrate their loyalty programmes, KrisFlyer and GrabRewards. This will allow customers to use their accumulated points when planning their future holidays, enhancing the value of their spending.
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