Shopee starts selling fresh foods online in Malaysia

Shopee Malaysia has launched a fresh food grocery delivery service, including vegetables, seafood, and poultry.

Ian Ho, regional MD of Shopee, says Malaysia’s e-commerce market is in a hyper-growth stage. “For us, that means it is not time to slow down. We are identifying more areas to tap into, such as the fresh segment, to create a more dynamic online shopping and selling environment. We aim to empower and drive inclusive economic growth by working directly with fishermen and farmers in rural Malaysia for this project,” he said.

Fresh foods will initially be available in the Klang Valley area of Greater Kuala Lumpur in a pilot program before Shopee Malaysia rolls the service out nationwide.

The e-commerce company is partnering with local brands including Fresh Tap and Fish Club, the latter of which will sell fish from Pontian fishing village, vacuum-packed and blast frozen immediately after scaling and filleting to maintain freshness.

Orders from Fresh Tap and Fish Club bought via Shopee Malaysia will be delivered within one to three days.