Shopee Boosts Online Baby Care Offerings For Millennial Mothers with Johnson’s

Shopee, Southeast Asia and Taiwan’s leading e-commerce platform, today announced the expansion of their online baby care offering with Johnson’s^®, a leading brand in the baby personal care category. Through this partnership, Shopee hopes to offer time-starved millennial mothers easy access to an even wider range of baby care products from Johnson’s^®.

The announcement comes on the heels of strong performance over close to three years of partnership. Overall sales of products on the Johnson & Johnson Official Store on Shopee has grown more than 10xyear-on-year. Some of the store’s best sellers include Johnson’s^® Top-to-Toe Baby Bath, Desitin™ Diaper Rash Cream and Aveeno™ Dermexa range of products for eczema-prone skin.

According to the latest data from App Annie, consumer spending in app stores is expected to surpass more than $120 billion in 2019. Millennial mothers are also using their phones for almost everything – from shopping online, to browsing social media and reading work emails. With over 95% of orders on Shopee made through mobile phones, including baby products like milk powder, diapers and other baby essentials, Shopee believes that this strategic partnership will help us to reach even more Singaporean parents by 2020.

Zhou Junjie, Chief Commercial Officer, Shopee said, “The joint decision to expand Johnson’s^® online baby care offering on Shopee is a natural extension of our partnership, as we have seen steadily growing demand for baby products since the brand’s launch on our platform in 2016. Millennial mothers are time-starved from juggling multiple roles, and we are thrilled to be able to provide increased convenience and a reliable shopping option for them by offering a wider variety of baby care products. Through this collaboration with Johnson’s^®, a brand with 125 years of unwavering commitment to providing the best care for babies and children, we hope to create more meaningful shopping experiences and peace-of-mind to millennial mothers who want the best for their children.”

Guillermo Frydman, Managing Director, Johnson & Johnson Singapore said, “Given the growth of e-commerce in Singapore and the increasing trend of millennial parents shopping online, we believe that by teaming up with Shopee, Johnson’s^® will be able to reach out to even more parents. Parents who are searching for trusted baby care products online can rest assure that they can get Johnson’s^® products via a reliable and secure platform like Shopee. As a market leader in the baby care category, Johnson’s^®is committed to delivering the best for babies by advancing the science of baby skin care to meet the evolving needs of generations of parents. Parents trust that we will offer only the gentlest of care to their babies.”