ShopBack explores giving Cashback for everyday activities

In a bid to venture beyond its core offering of paying people to shop online, ShopBack Singapore has conducted a weeklong public polling exercise to find out what are the everyday activities that Singaporeans would like to get paid for.

Since ShopBack’s establishment in September 2014, the start-up has given almost SGD2,000,000 in Cashback to shoppers’ preferred bank or PayPal accounts. Currently, the Singapore market has a base of over 250,000 shoppers.

“Apart from getting Cashback for shopping online at any one of our 500 over retailers, we’ve learnt that some of our customers hope to get paid for their daily actions as well,” said Ms. Josephine K Chow, Country Head, ShopBack Singapore. “So we ran a poll to consolidate the top actions that Singaporeans do, and really wanted to get paid for.”

“One of the popular picks is getting Cashback for passing through Electronic Road Pricing (ERP) gantries. Perhaps Singaporeans will be more forgiving towards ERP, satellite-based or not, if there’s Cashback available?” she quipped.

A weeklong poll was conducted from 21 March 2016 to 28 March 2016. Over 300 responses have been captured.

“We’re still in the midst of sorting out the results and discussing feasibility of giving Cashback for the suggested daily actions. The top five actions will be announced at 10.00AM this Friday,” said Ms. Chow.
Other crowd favourites include getting Cashback for getting matches on dating apps, paying penalty for bringing durians on MRT and catching bosses for swearing.