Shippit Targets Grocery Fleets with NowGo Dispatch Software

Shippit rolled out its NowGo fleet software to fast-moving consumer goods suppliers in Australia, aiming to automate dynamic re-routing across supermarket delivery networks. The Sydney-based logistics provider claims the system lifted vehicle utilisation by 15 per cent and expanded completed drops by 12 per cent.

Built on historical Australian and New Zealand transport data, the platform manages temperature-controlled loads, fixed dock booking windows, and delivery-in-full, on-time performance targets. The software combines owned vehicle fleets and third-party transport operators into a single dispatch dashboard. Dispatchers reassign delivery stops and adjust routes instantly when vehicles break down or store receiving slots shift, replacing manual spreadsheet adjustments.

Dynamic Dispatch and FMCG Time Slots

Supermarket supply chains across Australia enforce strict delivery windows and immediate penalties for missed dock bookings. When a chilled vehicle fails or a store moves a delivery window forward, manual rescheduling across legacy software often forces suppliers to dispatch costly emergency backup vehicles.

NowGo allows operators to adjust live runs without pulling drivers off the road, according to Helen Studley, Senior Product Manager at NowGo. The platform also includes scenario-modelling tools designed to test fleet capacity ahead of seasonal volume spikes.

Fleet Pressures Across Regional Supply Chains

Across Asia-Pacific grocery networks, suppliers face continuous margin pressure from elevated fuel prices, driver shortages, and tighter supermarket service agreements. While regional logistics giants have historically built bespoke tracking tools or relied on fragmented transport management systems, software providers are pushing modular dispatch algorithms to mid-tier suppliers.

Fleet operators now face the challenge of integrating real-time routing data across mixed subcontractor networks ahead of peak end-of-year trading volumes.