Shinsegae launches Paris boutique soon

South Korean Department Store Shinsegae is to open a Paris boutique, Boon the Shop, in the iconic department store Le Bon Marche this month.

Opening the multi-brand store follows the response to the brand’s popularity at a Paris exhibition last March. Shinsegae similarly entered the US market last year at luxury store Barneys New York. The Bon Marche opening is particularly prestigious given the department store’s status as the world’s first of its kind, having opened in 1836.

Shinsegae will be Korea’s first department store to earn a spot in the French shopping institution.

Boon the Shop was Korea’s first multi-brand boutique and retails more than 100 selected items.