Shinsegae launches Paris boutique soon
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South Korean Department Store Shinsegae is to open a Paris boutique, Boon the Shop, in the iconic department store Le Bon Marche this month.
Opening the multi-brand store follows the response to the brand’s popularity at a Paris exhibition last March. Shinsegae similarly entered the US market last year at luxury store Barneys New York. The Bon Marche opening is particularly prestigious given the department store’s status as the world’s first of its kind, having opened in 1836.
Shinsegae will be Korea’s first department store to earn a spot in the French shopping institution.
Boon the Shop was Korea’s first multi-brand boutique and retails more than 100 selected items.
Questions & Answers
Q.Which department store will host Shinsegae's new Paris boutique?
Which department store will host Shinsegae's new Paris boutique?
Shinsegae's multi-brand store, Boon the Shop, will open inside Le Bon Marche in Paris. This is considered a prestigious location due to Le Bon Marche's historical status as the world's first department store.
Q.What is the reason behind Shinsegae's decision to open a store in Paris?
What is the reason behind Shinsegae's decision to open a store in Paris?
The opening follows a positive response to the brand's popularity at a Paris exhibition held last March. Shinsegae previously expanded into the US market last year, entering luxury store Barneys New York.
Q.What is the significance of this opening for Shinsegae as a South Korean department store?
What is the significance of this opening for Shinsegae as a South Korean department store?
Shinsegae will be the first South Korean department store to establish a presence in the French shopping institution, Le Bon Marche. Boon the Shop was also Korea's first multi-brand boutique.
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