Shinsegae launched coworking space in Seoul
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Shinsegae International has launched a new coworking space in Seoul it expects will boost its retail business.
The new 278sqm “Scale Up” space in Cheongdam-dong is targeted at startups in the lifestyle-related industry. With seven offices and meeting rooms, it is loosely modeled on the firm’s earlier coworking space S.I Lab for fashion enterprises.
“Scale Up’s main purpose is not to provide space, but rather to support startups with growth potential,” said Shinsegae International executive director Park Seung-seok. “With our infrastructure, we aim to make a win-win situation for both Shinsegae International and small startups.”
Shinsegae has reserved one of the Scale Up offices for foreign business operators visiting the country. Four other members will pay a monthly fee of KRW1.5 million (US$1280) to use the space, which includes support services such as opportunities to use the company’s retail channels and potential cooperation with Shinsegae brands.
Questions & Answers
Q.What is the primary objective of the new Scale Up coworking space?
What is the primary objective of the new Scale Up coworking space?
Its main purpose is to support startups with growth potential, rather than simply providing physical space. Shinsegae International aims to create a mutually beneficial situation for itself and smaller startups.
Q.Who is the target audience for the Scale Up coworking space?
Who is the target audience for the Scale Up coworking space?
The coworking space in Cheongdam-dong is specifically targeted at startups operating within the lifestyle-related industry. It also reserves an office for foreign business operators visiting the country.
Q.What services or benefits do paying members receive at Scale Up?
What services or benefits do paying members receive at Scale Up?
Paying members receive support services, including opportunities to use Shinsegae International's retail channels and potential for cooperation with Shinsegae brands. They pay a monthly fee of KRW1.5 million.
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