Shimamura going on line in Taiwan with an e-commerce platform
In this article (4)
Japanese clothing retailer Shimamura will soon expand into online sales in Taiwan.
Its local unit plans to open an e-commerce channel on Taiwan’s two major online shopping sites, Momo and Yahoo Jima, by June, following two decades of brick-and-mortar retail stores.
Shimamura says its local arm will sell its Closshi brand online and also promote some products not available at existing shops.
Based in the Saitama Prefecture, the chain opened its first outlet in Taiwan in 1998 and now has 45 branches. It also has 11 shops in China, entering the market in 2012, and started online sales there last year through Tmall.
With a network of about 2000 stores in Japan, it will begin online sales in its home territory next month through e-commerce sites run by Rakuten and Amazon Japan KK.
Questions & Answers
Q.Which specific brand will Shimamura sell through its new e-commerce channels in Taiwan?
Which specific brand will Shimamura sell through its new e-commerce channels in Taiwan?
Shimamura's local unit will sell its Closshi brand online in Taiwan. They also plan to promote some products through these channels that are not currently available in their physical stores there.
Q.What is Shimamura's experience with online sales in other markets outside of Japan?
What is Shimamura's experience with online sales in other markets outside of Japan?
Shimamura started online sales in China last year, operating through Tmall. This followed their entry into the Chinese market with physical stores in 2012.
Q.How long has Shimamura been operating brick-and-mortar stores in Taiwan before launching online sales?
How long has Shimamura been operating brick-and-mortar stores in Taiwan before launching online sales?
Shimamura has been operating physical retail stores in Taiwan for two decades, having opened its first outlet there in 1998. They currently have 45 branches across the country.
Reader pulse
Is Shimamura's Taiwan e-commerce move a smart play?
21,501 votes so far