Shilla Duty Free sets up second presence in Incheon airport

With its new second store at Incheon International Airport (IIA), Shilla Duty Free says it now has cosmetics and perfume outlets at all passenger terminals in Asia’s three largest airports.

The South Korean duty-free retailer says it has shops at all four terminals at Singapore’s Changi Airport and at Chek Lap Kok Airport in Hong Kong. Its first store at IIA opened in 2001.

Cosmetics and perfume are considered key duty-free items as they generate strong revenue. In the case of IIA’s duty-free shops, cosmetics and perfume account for 38 per cent of all sales.

Shilla Duty Free, part of Hotel Shilla, says it expects overseas business to soon exceed KW1 trillion (US$939 million).

Its new store covers 2100sqm and offers products from 110 brands including Chanel, Dior, Estee Lauder, Lancome, SK-II and Sulwhasoo. It features a “digital beauty bar” that uses such technology as a VR “beauty mirror”.