Shilla Duty Free sets up second presence in Incheon airport
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With its new second store at Incheon International Airport (IIA), Shilla Duty Free says it now has cosmetics and perfume outlets at all passenger terminals in Asia’s three largest airports.
The South Korean duty-free retailer says it has shops at all four terminals at Singapore’s Changi Airport and at Chek Lap Kok Airport in Hong Kong. Its first store at IIA opened in 2001.
Cosmetics and perfume are considered key duty-free items as they generate strong revenue. In the case of IIA’s duty-free shops, cosmetics and perfume account for 38 per cent of all sales.
Shilla Duty Free, part of Hotel Shilla, says it expects overseas business to soon exceed KW1 trillion (US$939 million).
Its new store covers 2100sqm and offers products from 110 brands including Chanel, Dior, Estee Lauder, Lancome, SK-II and Sulwhasoo. It features a “digital beauty bar” that uses such technology as a VR “beauty mirror”.
Questions & Answers
Q.What is the strategic importance of cosmetics and perfume for Shilla Duty Free?
What is the strategic importance of cosmetics and perfume for Shilla Duty Free?
Cosmetics and perfume are considered crucial duty-free items because they consistently generate strong revenue. For Incheon Airport's duty-free shops specifically, these categories account for 38 per cent of total sales.
Q.Which other major Asian airports have Shilla Duty Free cosmetics and perfume outlets?
Which other major Asian airports have Shilla Duty Free cosmetics and perfume outlets?
Beyond Incheon Airport, Shilla Duty Free operates cosmetics and perfume outlets at all four terminals of Singapore’s Changi Airport and also at Chek Lap Kok Airport in Hong Kong, covering Asia's three largest airports.
Q.What is unique about the new Shilla Duty Free store at Incheon International Airport?
What is unique about the new Shilla Duty Free store at Incheon International Airport?
The new store, covering 2100sqm, offers products from 110 brands and features a 'digital beauty bar'. This innovative area incorporates technology, such as a VR 'beauty mirror', to enhance the customer experience.
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